I'm Mark Barrera. I help B2B companies sharpen how they compete and connect positioning, acquisition, content, conversion, customer journeys, and measurement around revenue growth. Revenue is the governing outcome; pipeline and channel metrics tell us where to investigate.
You may need sharper positioning, a stronger acquisition motion, a trustworthy HubSpot funnel, better experiments, or senior leadership. We start with the business decision and connect the parts that affect it.
ICP, positioning, messaging, category, buyer insight, and proof that create preference.
SEO, AI discovery, paid, content, CRO, lifecycle, and sales working from one growth thesis.
HubSpot, analytics, A/B testing, customer journeys, operating cadence, and revenue-centered executive measurement.
Results matter, but so do the conditions, decisions, and operating work behind them. The goal is credible evidence a B2B leader can evaluate, not a wall of borrowed logos.
Led audience and review generation at TrustRadius during its growth from seven-figure to eight-figure revenue, connecting UGC, product engagement and organic discovery to qualified sales pipeline.
Experience building the client base, operating model and team, then taking the business through an exit.
Helped acquire and integrate three Black Friday properties in two years at Ziff Davis while shaping product, editorial and audience strategy monetized through affiliate commerce, advertising and media partnerships.
Reported priorities, performance, risks and operating plans to executive teams and boards with transaction readiness in mind.
I connect buyer, company, competitive, channel, customer and revenue signals into a system that helps teams decide, create, activate and learn at scale. Built for B2B complexity, the system turns scattered signals into a governed operating advantage.
Reddit, Gong, sales and CS conversations, company knowledge, competitor changes, search and audience research.
Research and content workflows that learn from editors, plus governed execution across paid, lifecycle, community and partnerships.
Decision records, evidence confidence, pipeline and revenue outcomes, human approvals and durable organizational learning.
Find the actual constraint.
Join customer, market, sales, and performance signals.
Build the prioritized 90-day plan.
Lead, advise, or build what is missing.