I help you understand what’s working, fix the measurement, and run the work across paid media, search, and content. Hire me for a focused project or ongoing ownership of a marketing function.
I’m Mark Barrera. I’ve built and sold an agency, served on the leadership teams at Bluehost and TrustRadius, and grown a Newfold Digital marketing team from a handful of people to about 50.
Talk through your growth priorities
I work with business and marketing leaders who need senior ownership of acquisition, measurement, and execution. See how we could work together.
SEO and AI search are core strengths. I also manage paid acquisition, develop content and messaging, and improve conversion and measurement. I connect those capabilities around the job your business needs done.
Before changing a campaign, I check what its numbers represent. I work through tracking and attribution problems, then use the findings to guide execution. When the work needs a dashboard or a repeatable workflow, I build it into delivery.
I work on organic discovery and how AI answers describe your product for the buyers you want to reach. Explore SEO and AI search consulting.
I help teams decide what to lead with, how to explain the product, and which paths different buyers should take. Explore positioning and messaging consulting.
I review the journey from arrival to qualified inquiry, then help choose the page changes and tests worth running. Explore CRO consulting.
I connect channel and sales records so your team can understand performance and decide where to invest. Explore analytics and measurement consulting.
I audit paid-search accounts and help teams improve the connection between the campaign promise, the landing page, and sales follow-up. Explore paid media consulting.
I build content workflows that capture editorial corrections and carry them into the next draft. See AI-assisted marketing operations.
For research and editorial support, see buyer research and content strategy.
For ongoing senior support, see fractional marketing leadership. The Systems page explains how these capabilities connect.
Aragorn, Onramp Funds, and Osano.
I served on the TrustRadius leadership team and connected audience and review generation to qualified pipeline during the company's growth from seven-figure to eight-figure revenue. I brought UGC, product engagement, and organic discovery into that work.
I helped acquire and integrate three Black Friday properties in two years. I ran product, editorial, and audience strategy for a portfolio monetized through affiliate commerce, advertising, and media partnerships.
I served on the Bluehost leadership team at Newfold Digital and built the board reporting with transaction readiness in mind. That experience shapes how I prepare growth reporting for executive decisions.
I built and sold an agency. I've owned the decisions about what to offer, how to deliver it, and how to run the business.
You might need a paid-search audit, a clearer view of your HubSpot funnel, or a plan for reaching buyers through AI search. You might already have a working acquisition program and want a senior second opinion before investing more.
My current work includes SEO/AEO and paid search, HubSpot measurement, and Reddit and community intelligence. We can scope a specific project or work together on the decisions that cross those areas. See how I connect the work.
I’m also a dad to two girls and husband to a first-grade teacher. More about me.
I served as president of SMC Dallas, and as chairman and president of DFWSEM, the Dallas-Fort Worth Search Engine Marketing Association. I was also founding chairman of the State of Search Conference in Dallas.
Tell me what you're trying to accomplish, when you need an answer, and who will do the work. I'll help you define the next step.