April DFW-SEM Meeting: “Internet Marketing and the Law”
The Dallas/Fort Worth Search Engine Marketing Association will be meeting on April 16, 2007 from 6:30 PM to 8 PM for its monthly meetup. The presenter will be Robert Scott of Scott & Scott LLP.
The title of the presentation is "Internet Marketing and the Law" and will cover the legal trends and the issues implicated in modern marketing techniques, including internet search optimization and pay-per-click marketing. These issues will include trademark infringement, service mark infringement, anti-cybersquatting, and copyright law.
With the Internet being so new, the legality of many online activities have not been defined by law and are being determined by case law as claims are brought forth. This is a good opportunity for online marketers and anyone with a website to learn about the legal implications of their online activites.
The meeting will be held at the Renaissance Dallas-Richardson Hotel located at 900 East Lookout Drive, Richardson, Texas 75081 (972-367-2000). The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The meeting will be in the Symphony Room and is open to the public so come on out and learn a lot and network with the top search engine marketers in North Texas.
About the DFW-SEM:
The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:
- Educating North Texas businesses and marketing managers about the value of search engine marketing
- Promoting the search engine marketing industry in North Texas and surrounding regions
- Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.