Inside the Mind of an Internet Marketer

The Google Analytics team announced this week that its analytics accounts are now available without an invitation code. Until this past Tuesday, Analytics accounts were on an invitation only basis.

Here is a quote from the Google Analytics Blog: "Now anyone with a website can instantly create one for free by simply by visiting google.com/analytics or by clicking on the "Analytics" tab within AdWords. After you create an account, we suggest reading the Installation Guide to get it set up quickly and correctly."

I have been using Google Analytics at MasterLink with a few of our clients and have found the information very beneficial. Google Analytics provides powerful metrics when you link your Google Adwords account to the Google Analytics account. Google Analytics calculates ROI metrics from automatically imported cost and keyword tracking data in Google Adwords, saving you time and allowing a single interface to manage your ads and make sure that your ROI goals are being achieved. Google Analytics is not the best analytic software available but used alongside your current log analysis tool, it can provide extra insight into site activity. It is also priced better than any of the competition out there - FREE!

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